Posted on

Quick-Take: Giving Fast-Paced Recipe Videos a Go

So, we did a thing. A really cool thing. We made one of those trendy high-speed recipe videos. And it was really, really fun.

A little background: I (Natalie) am interning at Food Network in New York City this summer. For the internship, I had to submit a final project. We were given completely free reign on this assignment. Since I’ve been doing a little work on improving the Network’s Facebook presence, I decided to take to the latest foodie Facebook trend and make a high-speed recipe video.IMG_2308

You know the videos I’m talking about. They flood your social media feeds and show perfectly manicured hands effortlessly throwing together a complete meal in under 45 seconds. Those videos you watch and “why yes! I can make a rainbow unicorn cake with just three bowls, one spoon, and no effort.”

I consulted Lori on choosing a recipe and she suggested the watermelon poke bowl. Poke bowls are all the rage in the food world right now, but we figured we’d simplify the process and vegan-ify the recipe by replacing tuna with watermelon. They look enough alike…and one doesn’t smell like fish.

After talking to a few short form production specialists around the office, as well as the social media director, I decided to go a step beyond taking the video on my iPhone. Our cousin is a professional wedding photographer, so I asked if he’d be willing to help me out with the shoot. Before I knew it, basically our whole family was involved in the operation.

 

Let me just say that there is WAY more that goes into these 45-second videos than I ever thought. During filming, you need to anticipate every turn and transition you’ll need when you put the video together. This can be surprisingly difficult. My best advice would be to plan out every single shot you’ll need beforehand by making a shot list. It’s tedious, but in the end, it’s worth it. This way, when you go to film, you get all the shots you need the first time.

Our filming didn’t go quite as smoothly, but for complete novices, we navigated the process pretty well. We decided to chop and measure all the ingredients ahead of time.  With our mis en place all set, we were able to seamlessly combine the ingredients and assemble the bowl without wasting precious seconds on prep.

Screen Shot 2017-08-10 at 11.19.42 AM.pngI decided to edit the video using iMovie. It’s relatively beginner friendly, plus I’ve used it for countless bio projects (and more regrettably, some embarrassing dancing videos with middle school friends). The editing was really pretty simple, and it was fun to watch the video come together piece by piece.

When I presented the video in my office to the other interns and their managers, they were beyond impressed by the quality and professionalism. Coworkers have been asking me to see the video since the meeting let out!

Even if you’re inexperienced with creating digital content, creating one of these quick videos is a great place to start. All it takes is a little planning, a little editing, and a little help from some talented friends (or, in my case, family)!

You can check out the finished product here!

Leave a Reply